JEEP Apparel challenges a new audience to go out there and GET GRIT DONE.

To attract a new, urban audience to the JEEP Apparel brand we teamed up with Motswako legend Khuli Chana and stars from film and television, Hlubi Mboya and Lunga Tshabala to create a multi channel influencer campaign. To bring the #GRIT brand proposition to life while showing off the durability of each character and the clothes we made a music video, films and stills for use across social media and pulling through to in-store POS.